Privacy Notice
At Baby Listen we are committed to respecting your privacy rights.
We will hold and use any information that we collect about you in accordance with all applicable UK Data Protection and consumer legislation.
This privacy notice tells you how we will use any information that we collect about you when you visit or use our Site.
It gives you details about the kinds of personal data that we may collect from you, how we use this data and your rights to control our use of your personal data.
Words used in our privacy notice have the same meanings as are given to them in our Terms and Conditions.
Who we are
For the purpose of the Data Protection Act 1998, the data controller is The Natural Language Company Limited (trading as Baby Listen), Cleveland House, 51 Cleveland Park Avenue, London E17 7BP, United Kingdom.
What is our lawful basis for collecting and processing your personal information?
Data protection law details a range of different reasons for which a company can collect and process personal data, including:
Consent
In certain situations, we can collect and process your personal information with your consent, e.g. if you opt in to receive email newsletters.
Contractual obligations
In specific circumstances, we need your personal information to comply with our contractual obligations, e.g. if you order an product from us for delivery to you at home, we’ll need to use your address details in order to deliver the product; we’ll also need to pass them to our delivery service. Similarly, if someone orders a gift to be delivered to you, we’ll need to collect and process some of your details from them in order to fulfil our contract to the purchaser and deliver the item(s) to you.
Legal compliance
If required to do so by law, we may need to collect and process personal information in order to pass on details of people committing fraud or other criminal activity affecting our company to the police or other agencies.
Legitimate interests
In certain circumstances, we need to process your personal information in order to advance our legitimate commercial interests in a way which someone might reasonably expect in the running of a business and in a way which is balanced against your interests, rights and freedoms.
As an example, we may use your purchase history to send you details of personalised offers.
We may also combine the purchase history of groups of customers in order to identify trends and make sure we can meet demand for our products and services, as well as developing new products and services.
What information will we collect?
When you buy a Baby Listen product or service, make an account with us, contact us or take part in an online survey or competition, we will collect various pieces of information that you give us, such as your name, email address, billing address, delivery address, phone number, any messages you input to personalise a gift, any correspondence between you and Baby Listen, your communication preferences, your product selection and a password.
We will not collect any financial information about you, such as credit card details, as this is handled by our third-party payment processors.
Each time you visit the Site we may automatically collect technical information which may include the following:
– your IP address, the country where your computer is located, your browser type & version, browser plug-in types & versions, time zone setting, your operating system. We may collect this information even if you do not register with Baby Listen. If you have previously registered with Baby Listen we may also collect your log-in information.
– information about your visit to the Site including the URL that you came from and the URL that you went to after visiting the Site, the products that you bought or viewed, the pages of the Site you viewed during your visit, page response times, the length of visits to certain pages, interaction information while on a page (e.g. mouse-overs, scrolling & clicks), download errors, methods used to browse away from the page, any adverts you clicked on, and any search terms that you entered into the Site. This enables us to understand more about our customers and to improve the Site.
– information collected about you from advertising: at times, we may run adverts on third party sites, for example YouTube. When you watch or interact with our adverts, information about you such as cookie data and anonymised IDs may be collected and stored by us and our partners; we use this in order to help us to improve the effectiveness of our adverts and understand our customers better.
– if you wish to send a Baby Listen product to family or friends using our gift service, Baby Listen will collect the information you provide about these third parties, such as their name(s) and postal address. Baby Listen will only use this information to provide the services for which you gave us the information – in other words to process and fulfil your order.
How will your information be used?
We will use the data that we hold about you for the following purposes:
– To process your order, address any queries about your order and to tell you about the stage that your order is at.
– To ask you about leaving a review when your order has been fulfilled.
– To administer the Site.
– To ensure the Site is safe and secure.
– To improve the Site and its services through internal activities such as research, troubleshooting, testing, data analysis and for statistical and survey purposes.
– To provide you with customer support.
– To make sure that the content from the Site is presented in the best manner for you and for your computer or device.
– To serve website content and adverts to you, and to improve on the effectiveness and relevance of any adverts that we may present to you.
– If you are a customer or you are not a customer but have opted in, to tell you by email about products, special offers, competitions or promotions that could be of interest to you or Baby Listen customers in general.
– To tell you by email about matters to do with your online account, or any unordered items in your shopping basket.
You confirm that you accept Baby Listen contacting you for any of the above purposes by phone, email or by post and that you do not and will not consider our contacting you for these reasons as a breach of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.
You will be able to change your communication preferences at any time by going to
https://babylisten.com/account or by clicking a link on the email you have been sent.
Please be aware that you cannot opt out of emails relating to your orders, such as the ‘thank you for your order’ email or dispatch emails.
Please also be aware that you cannot opt out of emails telling you about changes to our Terms and Conditions or to policies related to our Terms and Conditions.
If you are the recipient of a Baby Listen album and gift card sent as part of our gift service, please rest assured that we will only use the information about you that was given to us by the purchaser for the purposes of fulfilling the order.
(That said, we’d love it if you could leave a review about your gift.. for that, the only info we ask for is your first name.)
Information on Cookies
Cookies are small data files that our Site sends to your browser when you browse the Site. Your browser stores the cookies on your device’s storage drive.
By visiting and using the Site with your browser set to accept cookies, you agree to our use of cookies as set out below.
We use cookies to distinguish you from other users of the Site, to keep track of your current browsing session and so that you can retrieve your shopping basket without having to go through the order process more than once – giving you a better, more personalised experience. It also allows us to improve the Site.
We use the following types of cookies: cookies required for the operation of the Site; cookies used for analytical/performance purposes.
You can block some or all cookies by altering your browser’s settings. Please be aware that if you choose to block all cookies, including essential cookies, then you may not be able to use some or all of the Site.
Who will your information be shared with?
Baby Listen will not sell or rent your personal information to marketers, advertisers or unaffiliated third parties. We share your personal information only with trusted partners, as outlined below.
We may share the personal information that we hold about you (or in the case of a gifted item, the information we hold about the recipient) with reputable third-party delivery companies for the purpose of fulfilling your order.
Your personal information will also be shared with our third-party payment processors for the purpose of processing your payment when you order a product.
If Baby Listen were acquired by a third party, personal data about its customers held by Baby Listen would be one of the transferred assets and so would be transferred to that third party.
Please be aware that if the police or any other government or regulatory authority investigating suspected illegal activity ask us to provide them with the information that we hold about you, we are entitled do so.
How long will we keep your information?
Your data is kept for the time necessary to provide the service or product you request, or to fulfil the purposes outlined in this policy.
You will be able to change your contact preferences or update or delete data at any time by going to https://babylisten.com/account or by clicking a link on the email you have been sent.
What rights do you have over your information?
You have the following rights in relation to the personal data we hold about you:
To access the information we hold about you – this is usually free of charge.
To have any inaccurate personal information rectified, or completed if it is incomplete.
In certain circumstances, to have personal information deleted; for example, when you withdraw your consent or object.
That we stop processing your personal information in specific circumstances, for example when you have withdrawn consent, or you object for reasons connected to your individual circumstances.
To restrict the use of your personal information, in certain situations.
The right to data portability, allowing you to obtain and move, copy or transfer your personal information to another body or company.
You have the right to stop your information being used for direct marketing – across all channels or certain channels. We always have to comply with this.
You can contact us to request to exercise your rights here
If we refuse your request, we will explain our reasons for doing so.
In order to keep your information safe, we’ll ask you to confirm your identity before we act on a request you make under this privacy notice. If you’ve authorised someone else to make a request on your behalf, we’ll first ask them to prove that they have your permission.
Where is your information stored?
All the information that you provide to us is stored on our secure servers in the EU.
Changes to this privacy policy
We may change or update any part of this privacy policy from time to time, without giving notice, by posting updates and/or changes to the Site. Please check back periodically to see any updates or changes to our privacy policy.
Links to third party websites
We may make links available from the Site to other websites or resources from time to time for your interest or convenience. These websites operate independently from us and have their own privacy notices or policies, which we very much suggest you review. Please note that we do not accept any responsibility or liability for these policies or for any personal information that may be collected through these websites, such as contact and location data. Please review a linked website’s policies before you submit any personal data or use its services.
Feedback
If you have suggestions or comments about this policy, we will be happy to read them – please contact us
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